Service Description

In this world of ever increasing advertising clutter and noise it is becoming more important than ever to verify that your marketing campaigns reach their target. PSN and MediaForce have developed a special expertise developing digital campaigns and using Web Analytics to manage and evaluate these campaigns to ensure they exceed expectations. We also assist in planning integrated outreach strategies that include offline media, such as radio, television, print, out-of-home, and location-based networks (in-store, waiting rooms, and arenas).

In the past, metrics of primary interest included reach, impressions and click-through activity. Now a successful campaign will monitor and track interaction with the target audience through “engagements” and “conversions” that yield the desired outcomes using cost-effective and measurable channels and tactics.

Campaign monitoring can be set up to track a vast array of engagement or conversion types, including: sales, registrations, video views, calls, etc.

Reporting